We Saw the Gap.
We Built the Fix.
Trademade Brand Co. is a brand agency built exclusively for premium residential contractors. Not a general agency that takes trades clients. Not a marketing shop that does logos on the side. This is all we do. And we built it because the trades deserve better than what most agencies have been giving them.
Why Trademade Exists.
Most residential contractors build something genuinely great. The craftsmanship is real. The crews are skilled. The projects speak for themselves once someone hires them.
The problem is everything that happens before that.
- 01
The Truck
that looks like every other truck on the road.
- 02
The Website
that was built five years ago and has not been touched since.
- 03
The Logo
that made sense when the company was starting out but does not reflect what it has become.
We kept seeing the same gap over and over. Premium work. Average brand. Contractors losing deals, losing good people, and fighting for margin because the market could not tell them apart from the guy with a pickup and a phone number.
Trademade was built to close that gap. Not with fancy design for its own sake. With brand infrastructure that works the way a good crew works. Built solid, built to last, and built to make everything else easier.
We Work With One Kind of Company.
Premium residential contractors doing real volume in competitive markets.
If you build outdoor living spaces, remodel kitchens and bathrooms, install flooring, lay hardscaping, build custom homes, wrap neighborhoods in new roofs, or do any other high-ticket residential work and you know your brand is not keeping up with the quality of what you build, this is where you belong.
The Person Behind Trademade.
Caleb has spent years in the trenches of brand and creative work for trades and home service businesses. He has seen firsthand what happens when a contractor's brand finally matches the quality of their work and what it costs when it doesn't.
Trademade is not a pivot or a side project. It is the result of years of working with contractors, understanding their market, and building something specifically designed to serve them at the highest level.
He is not an agency guy who learned about trades from a podcast. He knows the work. He knows the market. And he knows what it takes to build a brand that actually moves the needle for a company doing real volume in a competitive service area.
When you work with Trademade, you work with Caleb. No account managers. No handoffs. Just a straight conversation about your business and what needs to change.
Caleb White
Founder, Trademade Brand Co.
- 30+
Premium Brands Built
- 5+
Trades Served
- 21Days
First Deliverable. Guaranteed.
- 1
Focus. The Trades.
Ready to Work With Someone Who Actually Gets Your Market?
Trademade works with a limited number of contractors at a time. If you are ready to build a brand that matches the quality of your work, tell us about your company and we will show you exactly what we would do.
No pressure. No agency pitch. Just a straight conversation about your business.