Premium in a price-driven space.
Position them as the quality player in discount flooring. No flea market banners. A brand that communicates value and trust at the same time.
Case Study / 02
Flooring
Deals USA.
Discount flooring. Built to look anything but. A complete brand built from zero to position them as the premium player in a price-driven category.
FD—01 Flooring & Tile
Full Brand Identity Trademade Brand Co.
01 The Brief
A clear idea. A real offer. And nothing yet that anyone could see.
Flooring Deals USA launched with a sharp positioning: name-brand flooring at discount pricing, without the bargain-outlet experience. The challenge was that at launch, nothing existed yet. No logo, no visual identity, no clear way to communicate the value beyond the price.
In a category full of loud signage and race-to-the-bottom brands, they needed to look and feel different from day one.
Look like discount. Feel like premium. The brief, in one line.
The Approach
A full logo family.
A primary badge, a horizontal wordmark, and a simplified brandmark. Every surface covered, from social avatar to highway signage.
Built to scale Texas to national.
A system that holds up from a local install van to a national programmatic ad. One mark, one voice, one promise.
The System
A kit built
to put the brand
in every hand.
The identity gets put to work. A print kit engineered to carry the brand from the mailer in the box, through the in-home estimate, all the way to the magnet on the fridge after the install crew is gone.
5Pieces in the kit
3Funnel stages
1Brand voice
01 / 05
Every piece is keyed to the same mark, the same palette, and the same voice. From the mailer in the box to the magnet on the fridge, the homeowner meets one brand and one promise: quality floors for less.
The Result
A.
0
Identity at launch
No logo, no palette, no system. Built the entire brand from scratch in the time it would take most agencies to send a kickoff deck.
B.
0
Logo variations
A full mark family covering web header, social avatar, signage, and packaging. One brand on every surface.
C.
USA
Built to scale
An identity engineered to grow from a Texas footprint to a national audience without ever needing a rebuild.
Since launch, Flooring Deals USA has a clear, consistent presence that matches the offer. Every dollar they spend on promotion builds recognition around one core promise: quality floors for less.
— Project record, Trademade Brand Co.
Made for the trades Your brand can
Your brand can
do this too.
For premium residential contractors who want a brand that finally matches the quality of their work. Our sweet spot runs $3M and up, but if you have built something real, tell us what you are building.
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Brick by brick. Made for the trades.